Stone Brewing Company just opened its first company store outside of San Diego and of all places, it landed in the new gravitational center of L.A.’s beer amenities–Old Town Pasadena. Spitting distance from Lucky Baldwins, Haven and Congregation, the new store will completely altering the way people think about beer accessibility. I mean, it’s a store. For a brewery. It looks like a damn museum store or something that you’d be forced to walk through after getting off a ride at Disneyland.
I love how far this industry has come that you can go buy a keg a growler fill or maybe a Stone Smoked Porter wax candle from a storefront on a subway platform like it’s no big deal. Apparently the idea blew other people’s minds too because there was a line down to the street before the media event was even over and people were just getting off the train and getting into line, no questions asked (“What’s going on? Well, whatever. If there’s a line, then it must be good,” one homeless-looking fellow said as he fell in), leading me to further believe that people in Los Angeles just love to wait in lines. Though the beer is good and it’s pretty cool you can get a Stone growler fill in the middle of L.A. 🙂